Background

Sky High Sports is a nation-wide trampoline center company that has 15 locations across America. They are the leading brand in trampoline centers throughout the country. Sky High Sports provides fitness classes, birthday parties, corporate events and the opportunity for people of all ages to have fun bouncing around on trampolines.

The Problem

Sky High’s website presence didn’t reflect the fun feel of its centers. Their website looked outdated and needed a rebranding. With multiple locations, the Sky High Sports website was managed centrally. However, it did not provide customers with easy access to essential information about their centers, such as location, live opening hours or online safety form.

The Solution

Rocket Effect built an entirely new website for Sky High which highlighted what customers search for on FEC websites – location, hours, attractions. Ease of use and navigation were prioritized during the website build, so customers would have easy access to the content they care about most.

All unnecessary pages and images that were on the site were deleted and a keyword analysis was conducted, with content optimized. This process also aided in increasing the ease of navigation through the website for customers, as they would no longer be clicking through broken links.

Rocket Effect added geotargeting to personalize the experience for the user and provide more relevant information depending on which location they were visiting.

Sky High Sports wanted to automate their booking system so staff did not have to spend their time on the phone organizing bookings. Rocket Effect integrated the new website with the Active8 POS system so bookings could be managed online.

Rocket Effect developed online safety forms as another method to automate business processes, reducing a significant amount of paperwork and face to face staff time.

The previous Sky High Sports had limited mobile functionality, so the website was optimized for mobile performance.

With locations in 6 states, Sky High Sports needed a consistent and exciting look. Rocket Effect provided a range of graphic design options that fit the company profile and ambition.

The Result

Following the website launch, all 15 of Sky High’s locations had the same look and feel to each website, which made it easier to direct traffic to the customer’s preferred location, no matter what device people were using. It also made it easier to get people started once they came to jump at the trampoline centers. With the addition of the online waiver and online booking functionality, managers are spending less time with mountains of paperwork onsite and less time on the phones thanks to the online booking system.